Connect Etsy to Google Analytics and automate your tasks

Why integrate Etsy with Google Analytics

The Etsy to Google Analytics integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Etsy orders into your Shopify workflow

When an order comes in on Etsy, MESA brings it into Shopify so your fulfillment, inventory, and customer records stay consistent across both channels. One process handles every order regardless of where it originated.

Keep inventory accurate across Etsy and Shopify

When stock changes in Shopify — a sale, a manual adjustment, a restock — MESA updates your Etsy listings to match. Your available quantity is always current on both storefronts.

Build a unified customer record from every channel

When a new customer places an order on Etsy, MESA creates or updates their record in Shopify and your connected tools. Your CRM and email platform see the full picture, not just the orders from one storefront.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Build any Etsy and Google Analytics automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Active Listing Created

Starts when an active listing is created.

• Listing ID
• User ID
• Shop ID
• Title
• Description
• State
• Creation Timestamp
• Created Timestamp
• Ending Timestamp
• Original Creation Timestamp
• Last Modified Timestamp
• Updated Timestamp
• State Timestamp
• Quantity
• Shop Section ID
• Featured Rank
• URL
• Num Favorers
• Non Taxable
• Is Taxable
• Is Customizable
• Is Personalizable
• Listing Type
• Tags
• Materials
• Shipping Profile ID
• Processing Min
• Processing Max
• Who Made
• When Made
• Is Supply
• Item Weight
• Item Weight Unit
• Item Length
• Item Width
• Item Height
• Item Dimensions Unit
• Is Private
• Style
• File Data
• Has Variations
• Should Auto Renew
• Language
• Price
• Taxonomy ID
• Images

Active Listing Updated

Starts when an active listing is updated.

Receipt Created

Starts when a receipt is created.

• Receipt ID
• Receipt Type
• Seller User ID
• Seller Email
• Buyer User ID
• Name
• First Line
• Second Line
• City
• State
• Zip
• Status
• Formatted Address
• Country Iso
• Payment Method
• Payment Email
• Message From Seller
• Message From Buyer
• Message From Payment
• Is Paid
• Is Shipped
• Create Timestamp
• Created Timestamp
• Update Timestamp
• Updated Timestamp
• Is Gift
• Gift Message
• Grandtotal
• Subtotal
• Total Price
• Total Shipping Cost
• Total Tax Cost
• Total Vat Cost
• Discount Amt
• Gift Wrap Price
• Shipments
• Transactions
• Refunds

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

View Item

Create an event when some content was shown to an user.

Integrate Etsy with Google Analytics today.

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