# Connect Email to Fera and automate your tasks

## Why integrate Email with Fera

The Email to Fera integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Trigger customer alerts the moment something changes

When a Shopify event fires, MESA sends a targeted email to the right person — customer, teammate, or vendor — with order details, tracking info, or status updates pulled directly from the workflow.

### Turn inbound emails into workflow triggers

Every email sent to your custom MESA address becomes a workflow trigger. Subject line, sender, and message body pass through as variables, so you can route, log, or respond to inbound email automatically.

### Send personalized transactional emails at scale

Each email MESA sends can include customer names, order details, and product data pulled directly from the workflow. Recipients get accurate, relevant communication without any manual drafting.

### Trigger post-review workflows the moment feedback arrives

When a customer submits a review in Fera, MESA kicks off the right next step — updating a Shopify tag, enrolling them in a Klaviyo flow, creating a follow-up task in ClickUp. Your response to customer feedback starts automatically, not when someone checks the review dashboard.

### Sync Fera review data with your marketing and retention tools

When a review is submitted in Fera, MESA updates the customer's record in Shopify and connected platforms with their rating, sentiment, and product feedback. Your segments and flows reflect what customers actually think, not just what they bought.

### Alert your team when a negative review needs immediate attention

When a low-rating review comes in, MESA notifies the right person through Slack or email before it ages. Your team responds while the customer is still reachable and the situation is still recoverable.

## Build any Email and Fera automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Customer Created

Starts when a new customer is added to Fera, either through a sync, manually by admin or account created by a customer during the review submission process.

- ID  
- Display Name  
- Is Anonymous  
- Display Location  
- Avatar URL  
- Default Avatar URL  
- Average Rating  
- Rating  
- Counts  
- Company Name  
- Content Request State  
- Was Content Requested  
- Was Content Submitted  
- Was Review Submitted  
- Was Media Submitted  
- External ID  
- Email  
- Name  
- Generated Display Name  
- Is Name Visible  
- Generated Display Location  
- Is Location Visible  
- Country Code  
- Region Name  
- City  
- Zip  
- Shopper ID  
- Channel Code  
- Is Synced  
- Created At  
- Updated At

###### Customer Deleted

Starts when a customer is deleted in Fera.

###### Customer Updated

Starts when a customer is updated in Fera.

###### Media Approved

Starts when a new photo or video submission is approved by an admin.

- ID  
- State  
- Subject  
- Is Verified  
- Is Test  
- External Product ID  
- Product ID  
- External Customer ID  
- Customer ID  
- Created At  
- Updated At  
- Type  
- Review ID  
- Review Channel Code  
- URL  
- Thumbnail URL  
- Processing State  
- Channel Code  
- Caption  
- External Order ID  
- Order ID  
- Submission ID  
- Product  
- Customer

###### Media Created

Starts when a new photo or video is added to Fera.

###### Media Declined

Starts when a new photo or video submission is declined by an admin.

###### Media Deleted

Starts when a new photo or video is deleted in Fera.

###### Media Updated

Starts when a new photo or video is updated in Fera.

- ID  
- State  
- Subject  
- Is Verified  
- Is Test  
- External Product ID  
- Product ID  
- External Customer ID  
- Customer ID  
- Created At  
- Updated At  
- Type  
- Review ID  
- Review Channel Code  
- URL  
- Thumbnail URL  
- Processing State  
- Channel Code  
- Caption  
- External Order ID  
- Order ID  
- Product  
- Customer

###### Review Approved

Starts when a review is approved by an admin.

- ID  
- State  
- Subject  
- Is Verified  
- Is Test  
- External Product ID  
- Product ID  
- External Customer ID  
- Customer ID  
- Created At  
- Updated At  
- Rating  
- Heading  
- Body  
- Is Anonymous  
- Channel Code  
- Channel URL  
- Channel  
- Is From Supplier  
- External ID  
- Store Reply  
- Counts  
- External Order ID  
- Order ID  
- Submission ID  
- Remote Ip  
- Is Synced  
- Is Deletable  
- Is Changeable  
- Is Imported  
- Product  
- Customer  
- Media

###### Review Created

Starts when a review is added to Fera.

###### Review Declined

Starts when a review is declined by an admin.

###### Review Deleted

Starts when a review is deleted in Fera.

###### Review Updated

Starts when a review is updated in Fera.

###### Receive Email

Trigger a workflow by sending an email to a custom MESA email address.

- To  
- From  
- From Name  
- From Email  
- Subject  
- Message Text  
- Message HTML  
- Message Stripped Text  
- Message Stripped HTML  
- Stripped Signature

## Integrate Email with Fera today.

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