Easify Product Options to Google Analytics Integration | MESA

Connect Easify Product Options to Google Analytics and automate your tasks

Why integrate Easify Product Options with Google Analytics

The Easify Product Options to Google Analytics integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Schedule production from the delivery date customers pick

When a customer selects a delivery date through Easify's date picker, MESA reads that date and schedules the production job, sets a team reminder, or triggers fulfillment at the right window. No one has to manually watch for upcoming deadlines.

Route orders by the price their options calculated

Easify calculates prices dynamically — by character count, dimensions, or add-on combinations. MESA reads that final price and routes the order accordingly: flagging high-value jobs for review, assigning premium resources, or triggering a different fulfillment path.

Get option performance data into your reporting stack

MESA schedules exports of Easify order and option data — pushing selections, add-on revenue, and formula prices to Google Sheets, Airtable, or your analytics tool. Track which options drive the most revenue without building a manual report.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Build any Easify Product Options and Google Analytics automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Order Created

Starts when a Shopify order with line item details is created.

Add Payment Info

Create an event when a user has submitted their payment information.

Add Shipping Info

Create an event when a user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when a user has begun a checkout.

Create Event

Start a new Google Analytics event.

Create Transaction

Send client data to Google Analytics.

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when a user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when a user has logged in.

Post Score

Create an event when a user posts a score.

Purchase

Create an event when one or more items are purchased by a user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when a user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when a user has shared content.

Sign Up

Create an event when a user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies a user's completion of your on-boarding process.

Unlock Achievement

Create an event when a user has unlocked an achievement.

View Cart

Create an event when a user viewed their cart.

View Item

Create an event when some content was shown to a user.

View Item List

Create an event when a user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies a promotion was viewed from a list.

View Search Results

Create an event when a user has been presented with the results of a search.

Get List of Orders

Obtain a list of Shopify Orders that have Easify Product Options fields

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST.

Integrate Easify Product Options with Google Analytics today.

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