Connect Easify Product Options to Facebook and automate your tasks

Why integrate Easify Product Options with Facebook

The Easify Product Options to Facebook integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Schedule production from the delivery date customers pick

When a customer selects a delivery date through Easify's date picker, MESA reads that date and schedules the production job, sets a team reminder, or triggers fulfillment at the right window. No one has to manually watch for upcoming deadlines.

Route orders by the price their options calculated

Easify calculates prices dynamically — by character count, dimensions, or add-on combinations. MESA reads that final price and routes the order accordingly: flagging high-value jobs for review, assigning premium resources, or triggering a different fulfillment path.

Get option performance data into your reporting stack

MESA schedules exports of Easify order and option data — pushing selections, add-on revenue, and formula prices to Google Sheets, Airtable, or your analytics tool. Track which options drive the most revenue without building a manual report.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Build any Easify Product Options and Facebook automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Order Created

Starts when a Shopify order with line item details is created.

• Fields
  • Variant ID
  • Quantity
  • Title
  • Sku
  • Price
  • Properties
  • Applied Discount

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Create Ad

Create a new ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad

Create a new Ad within an Ad Account.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad Set

Create a new ad set within an Ad Account.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Ad Account Campaign

Create a new campaign within an Ad Account.

• Name
• Special Ad Categories
• Objective
• Status

Create Ad Set

Create a new Ad Set.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Product

Create a new product.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Delete Ad

Remove an existing ad.

• Success

Delete Ad Set

Remove an existing ad set.

• Success

Delete Campaign

Remove an existing campaign.

• Success

Get Ad Account Insights

Generate a custom report to get statistics for campaigns belonging to an ad account.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Insights

Generate a custom report on the performance of the ad.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Set insights

Generate a custom report on the performance of the ad set.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Campaign Insights

Generate a custom report on the performance of the campaign.

• Impressions
• Ad ID
• Date Start
• Date Stop

List Ad Account Campaigns

Obtain a list of campaigns for an ad account.

• ID
• Name
• Special Ad Categories
• Objective
• Status

List Ad Set Ads

Obtain a list of ads belonging to an ad set.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Campaign Ad Sets

Obtain a list of ad sets for a campaign.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

List Campaign Ads

Obtain a list of ads for a campaign.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Products

Obtain a list of products.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Remove User from Custom Audience

Removes a user from a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Retrieve Ad

Grab all details about an existing ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Retrieve Ad Set

Grab all details about an existing ad set.

Retrieve Campaign

Grab all details about an existing campaign.

• ID
• Name
• Objective
• Status

Update Campaign

Update an existing campaign.

• Name
• Special Ad Categories
• Objective
• Status

Get List of Orders

Obtain a list of Shopify Orders that have Easify Product Options fields

• Line Items
• Order

Expert support included

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST.

Integrate Easify Product Options with Facebook today.

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