# Connect Digital Humani to Google Analytics and automate your tasks ## Why integrate Digital Humani with Google Analytics The Digital Humani to Google Analytics integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code. ### Plant a tree with every Shopify order automatically When an order is placed in Shopify, MESA sends the corresponding request to Digital Humani and plants a tree on your brand's behalf. Every sale contributes to reforestation without anyone manually tracking or submitting planting requests. ### Give customers proof of their environmental impact When a tree is planted through Digital Humani, MESA updates the customer's Shopify record and can trigger a Klaviyo email with the details. Your customers see the direct result of their purchase without your team doing anything by hand. ### Scale your reforestation impact with customer milestones When a customer hits a threshold in Shopify — a spend level, a loyalty tier, a repeat purchase — MESA plants additional trees through Digital Humani on their behalf. Your sustainability program grows with your most engaged customers, not just your order volume. ### Send Shopify order and customer events to Google Analytics automatically When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow. ### Trigger Shopify workflows when Google Analytics surfaces a conversion signal When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue. ### Alert your team when Google Analytics flags an unusual traffic pattern When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review. ## Build any Digital Humani and Google Analytics automation MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running. ###### Add Payment Info Create an event when an user has submitted their payment information. ###### Add Shipping Info Create an event when an user has submitted their shipping information. ###### Add To Cart Create an event when an item is added to a cart for purchase. ###### Add To Wishlist Create an event when an item is added to a wishlist. ###### Attach Items to Transaction Send item details in a Google Analytics transaction. ###### Begin Checkout Create an event when an user has begun a checkout. ###### Create Event Start a new Google Analytics event. - Event Category - Event Action - Event Label - Event Value - Anonymous Client ID ###### Create Transaction Send client data to Google Analytics. - Transaction ID - Transaction Revenue - Transaction Tax - Transaction Shipping - Transaction Affiliation - Currency Code - Anonymous Client ID ###### Earn Virtual Currency Create an event that measures the awarding of virtual currency. ###### Generate Lead Create an event when a lead has been generated. ###### Join Group Create an event when an user joins a group such as a guild, team, or family. ###### Level Up Create an event when a player has leveled up. ###### Login Create an event when an user has logged in. ###### Post Score Create an event when an user posts a score. ###### Purchase Create an event when one or more items is purchased by an user. ###### Refund Create an event when a refund is issued. ###### Remove from Cart Create an event when an item is removed from a cart. ###### Search Create an event to contextualize search operations. ###### Select Content Create an event when an user has selected some content of a certain type. ###### Select Item Create an event when an item is selected from a list. ###### Select Promotion Create an event when a promotion is selected from a list. ###### Share Create an event when an user has shared content. ###### Sign Up Create an event when an user has signed up for an account. ###### Spend Virtual Currency Create an event that measures the sale of virtual goods in your app. ###### Tutorial Begin Create an event that signifies the start of the onboarding process. ###### Tutorial Complete Create an event that signifies an user's completion of your onboarding process. ###### Unlock Achievement Create an event when an user has unlocked an achievement. ###### View Cart Create an event when an user viewed their cart. ###### View Item Create an event when some content was shown to an user. ###### View Item List Create an event when an user has been presented with a list of items of a certain category. ###### View Promotion Create an event that signifies an promotion was viewed from a list. ###### View Search Results Create an event when an user has been presented with the results of a search. ###### Count Enterprise Trees Planted Retrieve the number of trees planted by an enterprise for the specified date range - Count ###### Count Trees for a User Retrieve the number of trees planted by a specific user - Enterprise ID - User - Count ###### Get List of Projects Obtain a list of reforestation projects - ID - Name - Reforestation Project Description En - Reforestation Project State En - Reforestation Project Country En - Reforestation Project Website En - Reforestation Company Name En ###### Plant Trees Send a request to plant trees for a chosen reforestation project - Uuid - Created - Tree Count - Enterprise ID - Project ID - User ###### Retrieve Project Grab all details about a single reforestation project - Created - Updated - ID - Reforestation Company Name En - Reforestation Company Name Fr - Reforestation Company Address En - Reforestation Company Address Fr - Reforestation Company Website En - Reforestation Company Website Fr - Reforestation Project Country En - Reforestation Project Country Fr - Reforestation Project Description En - Reforestation Project Description Fr - Reforestation Project Image URL En - Reforestation Project Image URL Fr - Reforestation Project State En - Reforestation Project State Fr - Reforestation Project Website En - Reforestation Project Website Fr ## Expert support included ### Free workflow setup We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week. ### Fast response times Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours. ### Managed services available Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows. ### Real humans, always Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows. ## Integrate Digital Humani with Google Analytics today. Enjoy a 7-day free trial. Get your first workflow in minutes.