Code to Google Analytics Integration | MESA

Connect Code to Google Analytics and automate your tasks

Describe to build

Activity reports

Fully supported

MESA's Code to Google Analytics integration is the fastest way to sync data between the two — without touching a line of code. Choose which fields to send, how they're formatted, and when the sync happens. Start with a pre-built template, customize it with AI, or build something completely unique in under 10 minutes.

Try MESA for free

★★★★★ 4.9 rating on Shopify App Store

Start your first automated workflow

Use pre-made workflow templates to get started quickly.

Track Shopify Refunds in Google Analytics

View template

Why integrate Code with Google Analytics

The Code to Google Analytics integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Connect any API your workflow needs

When a workflow needs to reach a service MESA doesn't natively support, Custom Code makes the connection. Write an HTTP request, parse the response, and pass the data to the next step — all in one workflow.

Apply pricing or discount rules unique to your store

Custom Code runs JavaScript against live order data, letting you calculate custom pricing tiers, apply business-specific discounts, or validate order details before anything processes downstream.

Encode business logic no built-in tool can match

Every operation has edge cases that standard tools can't anticipate. Custom Code lets you write the exact logic your business needs and slot it into any workflow step — validations, lookups, or calculations.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Build any Code and Google Analytics automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

Create Transaction

Send client data to Google Analytics.

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies an promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.

Custom Code

Run custom code at this step.

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.